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Presentation of chosen tv series from period of normalization in magazines czechoslovak television and television
Vlček, Matěj ; Bednařík, Petr (advisor) ; Šírová, Tereza (referee)
This thesis examines how two magazines from normalization era (Czechoslovak television and Television) wrote about three chosen TV Series (The Thirty Adventures of Major Zeman, Good Water and Gottwald) when they were launched on the screen. Not only noticing topical and genre range of the texts, thesis also judges degree of propaganda in unusual journalistic environment (state press writes about state television). Thesis notes viewers'opinions apart from official texts. They were also published on magazines. Last but not least, thesis compares media environment of those days with temporary one. It notes details from normalization that are not supposed to work today. Theoretical and historical view on Czechoslovak television's operation during normalization goes before concrete research. A lot of media literature is used. Thesis confronts opinions of censored press in normalization with more objective state. This is applied both on evaluations or describing of series and on writing about real historical events. Therefore, two series that describes historiy from communist point of view were chosen - The Thirty Adventures of Major Zeman and Gottwald.
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The perception of athletes with a disability, mainly Paralympians, by TV viewers
Macková, Veronika ; Němcová Tejkalová, Alice (advisor) ; Světlík, Jaroslav (referee) ; Válková, Hana (referee)
The dissertation focuses on the research of the audience and the perception of athletes with a disability, mainly Paralympians, in the Czech Television (Česká televize), which regularly broadcasts a program about disabled athletes called Paralympic Magazine. The topic also appears in other news programs (ČT24 and ČT sport). The research aims at showing the media image perception of the disabled sports by the television viewers. The theoretical level emphasises mainly the audience and athletes with a disability. The dissertation posed the following research questions: How do television viewers perceive athletes with a disability? Does the audience admire or regret them? What do viewers say about the presentation of disabled sports? Can we identify any differences between the presentation of athletes with and without a disability? Are life stories of athletes with a disability important in the reports? Does the Paralympic sport make sense? The focus group interviews were set to get an answer to the questions above. The audience (50 television viewers) was divided into five groups of ten. The first group consisted of people without a disability who had been watching the Paralympic Magazine and had no disabled person in their family. The second group was composed of people without a disability who did...
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Transformations of TV viewers'habits in the Czech media market
Lutovská, Kristýna ; Macková, Veronika (advisor) ; Doležal, Aleš (referee)
The aim of the bachelor thesis is to present the current situation in the Czech television market in comparison with previous years. How did the viewership of stations and also the preferences of viewers change with the expansion of the program offer, especially by thematic channels. In the first part of the thesis, the reader will learn a brief history of television, an explanation of the term medium, the definition of the media audience, and the development of stations in the Czech media market. Then the thesis describes the various methods used for research, which are quantitative analysis of data from electronic measurement of television viewing and qualitative analysis using the method Focus groups, or group interviews. The final part analyzes the results that these methods brought - that is, how and whether they changed over time in the viewer's preferences.
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Viewers Motivations for Watching Beauty Videos on You Tube
Jiroušková, Dominika ; Křížková, Alena (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is based on uses and gratification theory. Viewers watch beauty videos consciously to meet their individual needs. Based on an analysis of eleven interviews with regular viewers of beauty videos this thesis reveals five categories of motivation. Beauty videos represent the source of information, the source of entertainment, the platform for communication with individuals with shared theme of interest and the tool for self-education. These motivations are not specific for this specific type of media and can motivate viewers to watch amateur beauty videos and professional beauty shows equally. The key motivation for watching beauty videos on YouTube is the interest of videobloggers. Authors of beauty videos disclose parts of their privacy, show their imperfections and interact with their audience. Using these practices videobloggers evoke the illusion of a close relationship between them and their viewers. Viewers have the opportunity the create strong social ties to videobloggers.
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Presentation of chosen tv series from period of normalization in magazines czechoslovak television and television
Vlček, Matěj ; Bednařík, Petr (advisor) ; Šírová, Tereza (referee)
This thesis examines how two magazines from normalization era (Czechoslovak television and Television) wrote about three chosen TV Series (The Thirty Adventures of Major Zeman, Good Water and Gottwald) when they were launched on the screen. Not only noticing topical and genre range of the texts, thesis also judges degree of propaganda in unusual journalistic environment (state press writes about state television). Thesis notes viewers'opinions apart from official texts. They were also published on magazines. Last but not least, thesis compares media environment of those days with temporary one. It notes details from normalization that are not supposed to work today. Theoretical and historical view on Czechoslovak television's operation during normalization goes before concrete research. A lot of media literature is used. Thesis confronts opinions of censored press in normalization with more objective state. This is applied both on evaluations or describing of series and on writing about real historical events. Therefore, two series that describes historiy from communist point of view were chosen - The Thirty Adventures of Major Zeman and Gottwald.
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